Sustainable Tourism Cluster of Latvia

Posted: 28-01-2013

Association of Latvian Travel Agents and Operators (ALTA) has on 12 September 2012 entered into agreement Nr.L-KAP-12-0003 with Investment and Development Agency of Latvia about implementation of the Sustainable Tourism Cluster of Latvia, co-financed by the European Regional Development Fund.

The aim of the cluster is to promote interdisciplinary collaboration between travel agents and operator, tourism service provider, research and educational institutions thus facilitating the growth of sustainable tourism of Latvia and related company competitiveness; innovating, exportable tourism product formation, at the same time provide optimum added value to clients and end consumer of sustainable tourism.

Collaborating partners of cluster (cluster members) are travel agents and tour operators who deal with incoming and outgoing tourism clients, thus assuring technological capacity of Latvia for tourist flow direction and coordination.

Kitija Gitendorfa, ALTA Chairman of the Board: „Cluster programme encourages companies which compete with each other, to come together and identify directions where they can cooperate, to think about co-investment and to expand into new market and to obtain mutual benefit. Besides cluster programme provide long-term co-operation stage.